Elevate Your Home's Appeal: Staging and Presentation Tips for Aspen, Snowmass, and Roaring Fork Valley (Basalt, Carbondale) Homeowners

Stephanie Kroll

In the competitive real estate landscape of Aspen, Snowmass, and the Roaring Fork Valley, the presentation of your home holds the key to attracting discerning buyers and securing a lucrative sale. By implementing strategic tactics such as decluttering, staging services, leveraging programs like Compass Concierge, and enlisting the expertise of an architectural photographer, homeowners in these sought-after locales can enhance their property's visibility and desirability, positioning it for a swift and profitable transaction. Many homeowners assume that Aspen homes "sell themselves because of the location", but we find that with the right preparation and guidance, data shows that homes still sell for more money and quicker when staging, paint, and other pre-listing items are taken care of first. 

Decluttering: Creating Space and Elegance

In the picturesque settings of Aspen, Snowmass, and the Roaring Fork Valley, decluttering takes on added significance as it creates an environment of spaciousness and elegance, capturing the attention of potential buyers seeking a luxurious mountain retreat. By organizing living spaces and eliminating clutter, homeowners can showcase the inherent beauty of their properties, fostering a captivating first impression that resonates with the discerning tastes of prospective buyers in these exclusive locales. We always tell our home sellers to remove any knick-knacky items that are "smaller than a football" and to pre-pack their smaller items for the convenience of moving, but also to depersonalize the home and allow buyers to see the home's bones for what they are without anything visually distracting getting in the way. We also ask sellers to remove any religious or political items, as well as personal photographs, just so that the home appears to be a clean slate when marketed on the MLS to prospective buyers.

Staging Services: Elevating the Ambiance 

For homeowners in Aspen, Snowmass, and the Roaring Fork Valley, professional staging services play a pivotal role in accentuating the unique charm and lifestyle appeal of their properties. By curating inviting and aspirational living spaces, staging services elevate the ambiance of each home, capturing the imagination of buyers who seek to embrace the mountain resort lifestyle. Through expertly crafted staging, homeowners can effectively convey the luxury and desirability of their properties, positioning them as coveted residences in these prestigious communities. Staging companies and the logistics of moving furniture in and out of a home can be tricky, but especially for vacant spaces that are NOT new construction homes, we find that staging makes all the difference. We can help connect you with the right staging company who can provide the service in an affordable way for buyers to be able to visualize themselves living in the home after closing.

Compass Concierge: Transforming Your Vision into Reality 

In Aspen, Snowmass, and the Roaring Fork Valley, the Compass Concierge program empowers homeowners to enhance the presentation and marketability of their properties, aligning with the discerning expectations of buyers in these exclusive locales. By leveraging funding for home improvement projects, homeowners can elevate their homes to a standard that resonates with the luxury and sophistication synonymous with Aspen, Snowmass, and the Roaring Fork Valley. This program ensures that properties are impeccably presented and turnkey, captivating buyers and positioning them for a successful sale in these prestigious markets. Compass Concierge to date has spent $1.5B across the country on home improvement projects that have helped their sellers make more money and sell quicker than competing homes on the market. 

Architectural Photography: Capturing the Essence of Your Home 

The visual allure of Aspen, Snowmass, and the Roaring Fork Valley is artfully captured through professional architectural photography, which showcases the unique features and natural beauty of each property. In these picturesque settings, homeowners can leverage the expertise of architectural photographers to create stunning imagery that encapsulates the allure of their homes, captivating the attention of buyers who seek to immerse themselves in the mountain resort lifestyle. Through compelling visual representation, homeowners can effectively convey the value and desirability of their properties, positioning them as coveted residences in these prestigious communities. We like to engage different types of photos such as twilight and drone shots, and work with the best photographers in the valley, so we can help make the right connections. We also find that engaging video services helps to sell homes quicker and many small content pieces shared on social media over time will continue the conversation about your home's marketability.

Maximizing Your Home's Potential: A Lucrative and Expedited Sale

By embracing strategies such as decluttering, staging, leveraging programs like Compass Concierge, and utilizing the expertise of an architectural photographer, homeowners in Aspen, Snowmass, and the Roaring Fork Valley can position their properties for a swift and lucrative sale. The thoughtful presentation of their homes not only accelerates the selling process but also commands a higher price, maximizing the return on their investment and ensuring a seamless transition to the next chapter of their real estate journey in these prestigious mountain resort communities. 


Work With Us

Contact the real estate team at Avant Garde Aspen to sell your property, buy luxury ski property, and browse resort homes for sale in Aspen, Basalt, Carbondale, and the rest of the Roaring Fork Valley.