Compass Private Exclusives in Aspen: A Smarter Approach to Off-Market Home Sales | Avant Garde Aspen Luxury Real Estate
If you're a homeowner in Aspen, Colorado, selling a luxury property often means balancing privacy, pricing strategy, and speed. Welcome to Compass Private Exclusives, a tailored off-market solution that lets you take control and test the waters—without sinking time or money into full-scale marketing upfront.
Compass Private Exclusives allow sellers to soft-launch their home only within the Compass agent network, without appearing on the MLS or public real estate sites like Zillow or Realtor.com. This is the first phase of Compass’s 3-Phased Marketing Strategy:
Private Exclusive – internal, discreet reveal
Coming Soon – early exposure on Compass.com
Full Public Listing – broader market launch
Gauge buyer interest and pricing without your home showing “days on market” or price drops publicly, protecting your negotiation position.
Skip professional photography or staging initially. You can introduce the property quietly while renovations or staging are underway.
Avoid public listings until you're absolutely ready. Your home's details are shared only within Compass, preserving privacy and reducing disruptions.
Generate buzz and excitement in Aspen’s tight-knit luxury market. Let serious buyers know something special is coming—and secure interest early.
Begin with a private rollout and then go public—doubling your exposure strategically, not hastily
Compass data indicates homes pre-marketed as Private Exclusives:
Sell for about 2.9% higher
Go 20% faster to contract
Are 30% less likely to see price reductions on market.
Time on your schedule — no pressure to prep instantly
Flexibility — you decide when to go public
Privacy — ideal for high-profile clients or discreet transactions
Market savvy — Aspen buyers and brokers are attuned to off-market advantages
Powerful network effects — Compass continues attracting top agents from Christie’s, Elliman, and Coldwell Banker Mason Morse into Aspen, expanding the internal reach of your listing.
This approach is not without controversy. Competitors like Zillow and Redfin argue it limits exposure and transparency. Affairs escalated when Zillow began banning off-market or delayed listings from appearing unless matched on MLS within 24 hours. The National Association of Realtors (NAR) maintains a “clear cooperation” rule, but recent updates allow limited delays—aligning somewhat with Compass’s strategy
Yet, many agents applaud the flexibility. As one Compass insider shared: “Listings using our 3-phase strategy… are averaging 2.9% higher sale price, 30% fewer price drops, and 20% faster to under-contract.”
A Redditor in a luxury market added: “It lets the Sellers slap on a coat of paint… advertised internally… at a slightly higher price… any agent in my network has an opportunity… After the exclusive period is over, it goes on MLS as usual.”
For homeowners in Aspen, Compass Private Exclusives and the Compass Coming Soon program offer a uniquely strategic, discreet, and efficient way to test the market and generate interest—without the pressure of full public listing. Paired with Compass’s expanding local brokerage network, it’s a smart, next-level approach to selling exclusive luxury home listings off-market.
Only Compass brokers can list homes as Private Exclusives right now and these listings must be kept internal within the brokerage for the time being based on the rules outlined by the Aspen Board of Realtors. Reach out to us, specifically Stephanie Kroll and the Avant Garde Aspen luxury real estate team today to learn more about Private Exclusive details and to get your home listed in the Compass platform as a Private Exclusive.
Contact the real estate team at Avant Garde Aspen to sell your property, buy luxury ski property, and browse resort homes for sale in Aspen, Basalt, Carbondale, and the rest of the Roaring Fork Valley.