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Compass Private Exclusives in Glenwood Springs: Sell Off Market Privately, Strategically | Avant Garde Aspen Luxury Real Estate

Stephanie Kroll

Selling a home in Glenwood Springs, Colorado requires a thoughtful approach. Homeowners often wonder: Is my property priced right? Should I invest in photos and staging now? What if I want to keep my plans private?

With Compass Private Exclusives—also known as a Compass Exclusive Listing—you don’t have to rush or go public before you’re ready. This innovative off-market strategy gives Glenwood Springs sellers the ability to quietly market their home, test pricing, and even sell—without ever listing on the MLS.

What Is a Compass Private Exclusive?

A Compass Private Exclusive Listing is an off-market property that is shared only within the Compass network of brokers and buyers. That means:

  • Your home does not appear on the MLS

  • It won’t show up on public sites like Zillow or Realtor.com

  • It is marketed discreetly to qualified Compass buyers and top agents

This program is the first step in Compass’s three-phase marketing plan:

  1. Private Exclusive Listing – A quiet, internal launch with Compass agents

  2. Compass Coming Soon – A preview on Compass.com before the public MLS debut

  3. Public MLS Launch – Full exposure across all real estate platforms

This phased rollout gives sellers more control, privacy, and strategic timing.

Why Glenwood Springs Sellers Benefit

1. Test the Market Before Going Public

Get real buyer and broker feedback on pricing without accumulating “days on market” or risking price cuts in plain view.

2. Flexibility While Prepping Your Home

If your home isn’t staged, photographed, or fully prepped yet—you can still market it internally through a Private Exclusive.

3. Privacy for You and Your Home

A smaller town like Glenwood Springs means word travels fast. Private Exclusives keep your plans more discreet until you decide to go public.

4. Possibility to Sell Off-Market

Some homes sell during the Private Exclusive or Compass Coming Soon phase, eliminating the need for a full public listing.

5. Two Waves of Marketing

By moving from Private Exclusive to Compass Coming Soon, your property builds buzz before its public debut—essentially giving you two chances to make a splash.

6. Proven Compass Data

According to Compass, homes marketed in stages:

  • Sell for about 2.9% more

  • Go under contract 20% faster

  • Are 30% less likely to need a price reduction

Why This Works in Glenwood Springs

As the gateway to the Roaring Fork Valley, Glenwood Springs attracts a mix of full-time residents, second-home buyers, and investors. Many of these buyers are highly networked and know that the best deals are often found off market.

By using a Compass Exclusive Listing or Compass Coming Soon strategy, Glenwood Springs sellers can:

  • Tap into Compass’s growing broker network in the valley

  • Market their homes discreetly while testing pricing

  • Capture motivated buyers before making a full public launch

Compass continues to expand across the Roaring Fork Valley, with experienced agents moving from Christie’s, Elliman, and Coldwell Banker Mason Morse. That means more reach, stronger buyer connections, and better outcomes for Glenwood Springs sellers.

Final Thoughts

For homeowners in Glenwood Springs, Compass Private Exclusives and the Compass Coming Soon strategy offer flexibility, discretion, and results. Whether you want to quietly test your price, buy time while preparing your home, or possibly sell off-market, this phased marketing approach keeps you in control every step of the way. With Compass’s growing presence in the valley, a Compass Exclusive Listing in Glenwood Springs could be your smartest move yet.

Only Compass brokers can list homes as Private Exclusives right now and these listings must be kept internal within the brokerage for the time being based on the rules outlined by the Aspen Board of Realtors. Reach out to us, specifically Stephanie Kroll and the Avant Garde Aspen luxury real estate team today to learn more about Private Exclusive details and to get your home listed in the Compass platform as a Private Exclusive. 

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Contact the real estate team at Avant Garde Aspen to sell your property, buy luxury ski property, and browse resort homes for sale in Aspen, Basalt, Carbondale, and the rest of the Roaring Fork Valley.