Stephanie Kroll
Selling a home in the Roaring Fork Valley means navigating a unique real estate landscape—where luxury buyers, second-home owners, and locals alike often prefer discretion, strategy, and insider access.
That’s where Compass Private Exclusives, also known as Compass Exclusive Listings, come in. This innovative approach allows sellers to quietly market their home, test pricing, and even sell—before ever going public on the MLS.
In this guide, we’ll explore how Compass Private Exclusives work across six of the valley’s most desirable communities: Aspen, Basalt, Carbondale, Glenwood Springs, Snowmass Village, and Woody Creek.
A Compass Private Exclusive is an off-market listing that is only shared within Compass’s trusted broker network.
That means your home:
Does not appear on the MLS
Is invisible on Zillow and Realtor.com
Is marketed only to Compass buyers and top agents
It’s part of Compass’s three-phase marketing strategy:
Private Exclusive Listing – Quiet, internal launch within Compass
Compass Coming Soon – Preview your listing on Compass.com before going public
Public MLS Launch – Full exposure on MLS and major real estate sites
This phased rollout offers privacy, flexibility, and strategic momentum—something especially valuable in luxury and lifestyle-driven markets like the Roaring Fork Valley.
Test your price risk-free – Gather buyer and broker feedback before going public
Sell off-market – Some homes sell before ever hitting the MLS
Save time and money – No need for photos, staging, or renovations right away
Maintain privacy – Keep your sale discreet until you decide otherwise
Double exposure – Market privately first, then again with a public launch
Proven results – Homes marketed this way sell for 2.9% more, go 20% faster, and are 30% less likely to need price reductions
In Aspen, off-market opportunities are often the most coveted. Aspen buyers and brokers know the best deals happen quietly. With Compass Private Exclusives, sellers can test pricing, buy time to prepare their home, and even sell before going public—all while tapping into Compass’s rapidly growing agent network in town.
Basalt sits at the crossroads of lifestyle and luxury, attracting both locals and second-home owners. A Compass Exclusive Listing here allows sellers to test pricing and maintain privacy while connecting with motivated buyers who appreciate insider access.
With its family-friendly vibe and strong community, Carbondale benefits from off-market opportunities that let sellers take their time. By using a Compass Coming Soon or Private Exclusive, Carbondale homeowners can quietly connect with buyers and then maximize exposure when they’re ready for a public launch.
As the gateway to the valley, Glenwood Springs attracts a wide mix of buyers. Private Exclusives here let sellers maintain discretion, test pricing, and generate interest among Compass brokers before going public.
With its luxury ski-in/ski-out homes and world-class resort appeal, Snowmass Village thrives on off-market activity. A Compass Exclusive Listing here allows sellers to quietly showcase their property to serious buyers, build anticipation with Compass Coming Soon, and go public when the timing is right.
Known for its privacy, ranch estates, and iconic history, Woody Creek is a community where discretion matters. A Compass Private Exclusive gives sellers the ability to connect with qualified buyers without public exposure, while Compass’s growing local network amplifies reach behind the scenes.
Across the Roaring Fork Valley, Compass Private Exclusives give sellers unmatched flexibility, privacy, and strategic power. Whether you’re in Aspen, Basalt, Carbondale, Glenwood Springs, Snowmass Village, or Woody Creek, this phased approach allows you to test your price, preserve discretion, and even sell off-market—all while leveraging Compass’s rapidly expanding broker network in the valley.For sellers, it’s the smartest way to move at your own pace while still maximizing exposure and results.
Only Compass brokers can list homes as Private Exclusives right now and these listings must be kept internal within the brokerage for the time being based on the rules outlined by the Aspen Board of Realtors. Reach out to us, specifically Stephanie Kroll and the Avant Garde Aspen luxury real estate team today to learn more about Private Exclusive details and to get your home listed in the Compass platform as a Private Exclusive.
Contact the real estate team at Avant Garde Aspen to sell your property, buy luxury ski property, and browse resort homes for sale in Aspen, Basalt, Carbondale, and the rest of the Roaring Fork Valley.